JADED LONDON
EDITORIAL, ANNUAL REPORT
Jaded London is a British fashion brand known for its bold, street-inspired aesthetic. Launched in 2013, the brand quickly gained popularity for its distinctive mix of urban streetwear & high-fashion elements, combining modern design with a strong influence from music, pop culture, & art.
This Annual Report was designed to creatively highlight key factors such as inventory, stock levels, turnover rates, product demand, & supply chain efficiency, setting it apart from traditional reports.
DESIGN ELEMENTS
To capture the Daft Punk-inspired aesthetic of Jaded London, I created custom stickers reflecting the brand’s signature style. These designs engage audiences while presenting the report's quantitative statistics.
Sticker examples used in the annual report
EDITING CHOICES
I designed cutouts of various Jaded London models wearing the company’s most popular clothing. This approach added a stylish & engaging visual element to the report.
