JADED LONDON
EDITORIAL, ANNUAL REPORT
Jaded London is a British fashion brand known for its bold, street-inspired aesthetic. Launched in 2013, the brand quickly gained popularity for its distinctive mix of urban streetwear & high-fashion elements, combining modern design with a strong influence from music, pop culture, & art.
DESIGN ELEMENTS
To capture the Daft Punk-inspired aesthetic of Jaded London, I created custom stickers reflecting the brand’s signature style. These designs engage audiences while presenting the report's quantitative statistics.
STICKER EXAMPLES
EDITING CHOICES
This Annual Report was designed to creatively highlight key factors such as inventory, stock levels, turnover rates, product demand, & supply chain efficiency, setting it apart from traditional reports. In doing so, I designed cutouts of various Jaded London models wearing the company’s most popular clothing. This approach added a stylish & engaging visual element to the report.
