MORNINGS BREAKFAST & BRUNCH
This Food Truck concept is based on Mornings Breakfast & Brunch, a family owned restaurant in the heart of Downtown Fishers, Indiana. It’s vibrant and tasteful community claims to serve “creative twists” on America’s breakfast classics. Offering salads, sandwiches, omelets, skillets, burritos and more.
My goal when redesigning Mornings was to craft a design that communicates the essence of the restaurant & its offerings while standing out in a bustling street food scene. I approached this project with a bold, maximalist theme, incorporating warm colors that evoke the comfort of a hearty breakfast.
FOOD TRUCK, PACKAGING
The food truck’s vibrant orange was inspired by the restaurant’s signature fresh-squeezed orange juice, allowing the design to feel more cohesive and truer to the business culture.
CONCEPT ART
LOGO REDESIGN
To align the design with the fresh, modern aesthetic of the restaurant, I made key updates to their original “Mornings Breakfast” logo—replacing their black & yellow with more appetizing, savory colors.
Each food item was first hand-drawn & thoughtfully selected from the restaurant’s menu. Some of my personal favorites include their delicious croissants.
Food Truck Packaging