AIRO -SUSTAINABLITY CAMPAIGN
AIRO, is an interactive sustainability campaign designed to reward plastic-free travel. The campaign’s primary feature is the AIRO Vending Machine - an eye catching installation intended for placement in airports, and nearby beaches, where single-use plastic consumption is especially high.
Traditional advertisements often fail to capture Gen Z’s attention or inspire change. While they are highly aware of plastic pollution’s environmental impact, most struggle to maintain sustainable habits due to a lack of engagement, feedback, and personal connection to the cause.
Reward travelers with monetary incentives for embracing a plastic-free vacation. We envision a future where reducing plastic pollution becomes second nature, with eco-friendly habits integrated into frequent travel experiences for everyone.
IDENTITY RATIONALE
RESEARCH
“Every year, an estimated 8 million metric tons of plastic waste enter the world’s oceans, contributing to the growing environmental crisis of plastic pollution.”
seagoingreen.org
-pacific.environment.org
BRAND COLORS
ILLUSTRATIONS
At Airo we reward travelers who reduce plastic waste through tech-driven incentives. By recycling through Airo’s vending machine, users earn direct monetary rewards via the Airo app—turning sustainable choices into tangible impact.
BRAND GUIDELINES
Here, users can recycle plastic bottles in exchange for monetary rewards deposited directly to their bank accounts through scanning the machine, and downloading the AIRO app.
This system encourages responsible waste disposal by tracking each bottle, and rewarding users for reducing plastic pollution, a unique approach compared to typical environmental campaigns.
THE VENDING MACHINE
THE PACKAGING
In addition to offering eco-rewards for sustainable actions, AIRO features a unique line of branded merchandise and packaging made from plastic collected on local beaches.
Each item is thoughtfully designed with every product explaining its environmental impact—highlighting how it helps lower carbon emissions, and reduce plastic pollution.
OUTDOOR ADVERTISING
To amplify its impact, AIRO uses bold outdoor advertising in high-traffic areas like airports, beaches, and transit hubs. With the slogan "Sustainability Pays Off", the campaign highlights the rewards of plastic-free choices,
The tagline “to learn more, follow us on social media" connects users to a broader movement. Each ad is a vibrant call to action—inviting people to make sustainable travel part of their everyday journey.
SOCIAL MEDIA
AIRO’s digital platforms share engaging, trendy social media content—highlighting eco-friendly products, clean-up events, and newest sustainable news.
From Instagram reels to TikTok challenges, AIRO turns sustainability into a shareable lifestyle movement, making it easy and exciting for people to get involved both online and off.
STATIONERY
SOCIAL MEDIA